If you fail to plan, you plan to fail, that's why we give such importance to Information Architecture, or IA, as it's known. In the same way you'd never start building a new house without plans, your website also needs plans to have a strong foundation. We help you capture your technical and creative requirements then draft a blueprint for how you want your site to work. We'll help you take a look at who your audiences are and what they each need from your site. This important process informs content strategy, functionality, navigation and ultimately the design.
Our information architects will create a framework for your website that works today and has the flexibility to adapt to the business needs you may have tomorrow.