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QR Codes

  • Quick Response Code
  • Market to customers on the go. Literally. You can mobilize your marketing with QR codes.
  • Add value and boast loyalty. Create your own QR code here. Click here.
  • What are QR codes? It is a type of matrix barcode (or two-dimensional code) designed to be read by smartphones. The code consists of black modules arranged in a square pattern on a white background. The information encoded may be text, a URL or other data.
  • How do they work? Point your camera phone at the QR code. Snap a picture. The phone instantly decodes the data. The user is linked directly to your media.Fifty three percent of US smartphone users have used QR codes to get a coupon, discount or deal. (Source: MGH survey conducted by Vision Critical.)
  • How can I use these to reach my customers? Depending on your campaign goals, QR codes can direct users to a website or deliver specific data, including:
  • print materials, sms messages, photos, directions, social media, calendars, reviews, digital coupons, emails, videos, fundraising, shopping, games, and news.
  • Fourteen million people in the US scanned a QR code on the mobile phones in June 2011. (Source: comScope, inc.)
  • How do they benefit my organization?
  • They encourage your customers to act more quickly.They give you micro-level TRACKING capabilities. Unique tracking codes allow you to see what is working best.They allow you to cross-connect print and digital.They are a green marketing method. No paper keeps you eco-friendly!
  • QR codes are free to create. Get yours now. Click here.
     
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